Smart Live Sports is an emerging bookmaker established in May 2007 by the Smart Live company. Smart Live is currently more well-known for their casino website, but their services are of excellent quality in the betting department and they are putting increasing focus on their sportsbook. Smart Live Sports is licensed and regulated by the UK Gambling Commission, a big plus in terms of trust and security.
More experienced punters may say that the website could have a slightly better design in terms of fonts and contrast. However, that`s not to say it looks bad, and it`s also very fast and responsive. The interface is very easy to use and you have a lot of help available, so beginners should feel very comfortable betting and browsing the website.
Bonuses and promotions
Smart Live Sports welcomes its new players with a 25£ bonus (100%), but it is not a first deposit bonus – it is a promo going on daily for a number of matches selected by their staff. You bet on the match and if it finished 0-0, you get your money back. The promotion is available for matches that finish 0-0. Players from Australia, Canada, Hungary, New Zealand, Poland, Romania, Russia, Ukraine and Croatia. are not eligible.
- Check SmartLive website to see daily matches that are available for this promotion
- You must place a minimum £2 single bet
- If the game you have bet on finishes nil-nil (0-0), cashback will be given to you as a free bet.
- Contact customer support with code NILNIL25 , username & date to receive the free bet(s)
Smart Live Sports also regularly runs a number of promotions like mobile bet or accumulator bonuses, Champions League / Premier League cashbacks and so on, so they are decent in terms of promotional offers.
Market selection, odds
Smart Live Sports has a wide betting coverage with over 20 sports too choose from and provides the customer with both high profile and lesser competitions to bet on, including in-play. The betting types are pretty varied and there is a decent selection of handicaps and asian handicaps available.
The odds could be better, especially on the big competitions like the Football Champions League or Europa League, where the prices are no higher (or even lower) than the average. However, you will often find valuable odds on lower-profile competitions like tennis challengers.
Live betting, mobile betting
Smart Live Sports prides itself with the in-play betting coverage. There`s a wide variety of major and minor events available to bet live with a very good number of betting options as well. For example at the time I am writing this review, in a simple Monday evening, they have over 25 matches in play with all kinds of handicaps, under/overs and other bet types available. There is also live streaming available, but the service could be improved in this department.
Smart Live Sports has a brand-new, extensive mobile betting software, which they are promoting with a 10£ freebet (50%) for your first bet you make from your phone (minimum odds 1.50). You have to contact support to request the freebet.
Banking, limits, customer support
You can deposit with a wide variety of methonds like CLICK2PAY, Entropay, EcoPayz, Maestro, MasterCard, Moneybookers (Skrill), Neteller, Ukash, Visa and Visa Electron. Concerning withdrawals, you can do it via Bank transfer, MasterCard, Visa, Ukase, Ecopayz, Skrill.
The limits at Smart Live Sports are ok, pretty much about average.
Customer support is really top class as Smart Live Sports, much better than with other more reputable bookmakers. I received fast and instant support every time, even in the weekends. Besides phone and e-mail, they have a live chat option which is very helpful and is basically available 24/7.
Smart Live Sports bookmaker review
I was honestly not expecting Smart Live Sports to be so good, but it seems their experience in Casino has extended to their betting website. While they do have things to work on like odds for the big competitions, their services are excellent overall, security and safety are not an issue with the UK gambling commission regulating them and it seems like exposure is their biggest shortcoming right now. Smart Live is a very good bookmaker to play at, especially for beginners but also for more experienced punters.