Multiple award-winning William Hill is one of the oldest and most reputable bookmakers online, both in the online and offline industry. They are licensed and regulated in the UK (a big plus) and are also listed on the London Stock exchange. William Hill employs hundreds of thousands of people, are sponsors of various sporting events and competitors and are recognized world-wide as one of the global faces of sportsbetting. A punter could not really ask for more from a sportsbook in terms of safety and reliability for a comfortable betting experience.
Website and bonuses / promotions
The website is simple and easy to use. There is nothing fancy about it, but it gives you just what you need. You will quickly find yourself browsing the website like you have visited it for years. The design is normal, decent.
William Hill has a welcome bonus of 100%, up to 25£ (bonus code: F25). This bonus is available for residents of UK, Republic of Ireland, India, and Netherlands. Swedish residents are eligible for a 1,000.00 SEK, 100%, first deposit bonus. (bonus code: SVWH). Canadian residents are eligible for a 100% bonus up to 100 CAD (bonus code: CAD100)
The 25£ first deposit has no rollover requirements. It is a free bet, you can wager it once at any odds and then withdraw it. The Swedish and Canadian bonuses need to be wagered 4 times (including the initial deposit) at odds of at least 5/1 (1.20). If you feel you need more info, visit the 25£ bonus T&C or Canadian and swedish bonus T&C (same terms for both the canadian and swedish bonuses).
There is also a large number of promotions available at William Hill, like bore draw money back (stakes returned for correct score if game finishes 0-0), accumulator bonuses, horse racing bonuses (extra winnings depending on the distance your horse won by) or first goal scorer insurance (if your pick does not score the first goal, but scores the second, stakes are returned).
Customer support, banking, limits, security
The client assistance could not be better than this. You can contact WillHill 24/7 via live chat, e-mail, phone, fax, or submission form in a multitude of languages (english, german, spanish, french, italian, greek, chinese). You will always get fast and spot-on, useful, responses. Any problems you may have, you will never find yourself waiting.
Banking options are the best in the industry. You can deposit through dozens of methods, it is impossible to have any problems here. There are no fees attached. You can withdraw through all the major credit and debit cards, bank transfer, cheque, CashDirect, Neteller, Moneybookers (Skrill), Click2Pay, ClickandBuy and even the popular but usually gambling-unfriendly Paypal. The payments are fast. Not the fastest, but fast.
Account security and customer safety is a priority for William Hill. With so many years of experience, the british bookmaker excells in this department. They have the best security softwares, they have a reputation to protect. There is no way you could have doubts about your finances and personal details when betting with WillHill.
William Hill has pretty high limits, clearly above average, especially for popular markets, but also for minor ones. You won`t find yourself frustrated by not being able to place big bets. Payouts are very fast.
Odds, markets, selections, live betting, mobile betting
An interesting fact about William Hill is that they don`t change odds very often. Their margins are solid and, overall, their odds are more than competitive … given their low odd-change frequency, you can sometimes find the best prices in the industry at WillHill. They are clearly above-average in the odds department. The betting offer is very good, varied and rich. You have a large selection of markets, betting options, handicaps and special bets. The prices on handicaps are excellent, usually 1.91-1.91 but can sometimes be as high as 1.97-1.97, depending on the market. Being a UK bookmaker, they pride themselves with the best horse racing betting selection.
William Hill has a great live-betting software, with many live events from different sports. The interface is very responsive and easy to use, and they also have a large number of events that are streamed live on their WHTV platform, with commentary, including horse-racing. Very good live betting experience.
WillHill also has a new and very usable mobile betting service. It`s simple and fast, qualities that pretty much define William Hill in all their services.
William Hill bookmaker review
William Hill has everything a punter needs, from large in-play markets to solid betting offer, secure transactions and good odds. Customer care is A+. They are a complete sportsbook. They are a huge company, strictly regulated, their reputation and experience is immense, and one could say they are the most well-known and safest bookmaker in the industry. You really can`t go wrong with opening an account at WillHill. They are older than all us punters, being founded in 1934 (!!!).