Unibet is licensed and regulated in Malta. It is the biggest swedish sportsbetting operator and has grown significantly in the last years, reaching over 6 million customers. The typical nordic attention for detail and seriosity is reflected in Unibet`s services.
The website is pleasant to the eye, nice colors and layout. Usability is great despite the website`s complexity. You fill find stats, livescores and many other betting tools. Both beginners and seasoned bettors should find the browsing experience to be very good overall.
Bonuses, promotions, customer service
Unibet greets its customers with a great 100% bonus up to 50 Euro, an offer valid in UK, Ireland and a few more countries like Romania. Other international customers are eligible for a 50% risk-free bet up to 15 euros. You only have to set English as your preferred language in order to be eligible for the bonus. Unibet often changes bonuses and promotions for particular countries, but you can follow this geo-targeted link and you will find out what bonus you are eligible for.
Rollover requirements are pretty good. You need to bet 6x the bonus amount on odds over 1.40 in space of 30 days since claiming it before you can withdraw the free bet.
Unibet also has good promotions, like the “0-0 insurance” (they refund all losing Correct Score, Halftime/Fulltime and First Goalscorer, Last Goalscorer bets on any Champions League match that finishes 0-0).
For some reason, customer support is not so good at Unibet and it could do with some improvements. Contact options are good: e-mail, phone or Live Chat, but unfortunately the response time is can be slow (very slow compared to other Scandinavian bookies), and sometimes the information you receive is not very helpful. A plus is that they have a really complex and well organized FAQ section, and of course the Live Chat option.
Markets, odds, betting types, banking
Odds are good and above average on major events, especially football, but on lesser events the prices are usually low. You can sometimes find the best odds in the industry here for the big football or tennis games, so overall Unibet is ok in this department.
Unibet offers a wide selection of leagues, sports and events to bet on, but as far as betting types and handicaps are concerned, they could do better. On top events you have good betting options, but that`s it. They have a very poor asian handicap selection available, but when handicaps are available you will get very good odds.
You can deposit through almost every method you want (bank transfer, credit card and all the major e-wallets), but withdrawals can be made only through bank account, credit card, Neteller and Moneybookers. This should be enough for pretty much every punter, but the competition offers much more variety as far as withdrawal options are concerned. There is also a 2,5% fee for every deposit.
Payouts are usually fast, but limits are rather low. Of course, for the big markets their limits are higher and actually decent.
Live betting, mobile betting
Unibet has a great live-betting platform, very complex but also easy to use, and with a great live-streaming coverage. They offer a very large selection of in-play bets from varied sports and leagues, with good betting options available. It can be said they are among the leaders in the industry in terms of the live betting experience.
Much work seems to have also been put in the mobile betting services. You can bet by SMS, and their mobile platform is great, extremely rich in content but very usable and responsive. Unibet mobile is really a great product by the swedish operator.
Unibet bookmaker review conclusions
Unibet is a solid bookmaker to open an account at, regardless if you are a ‘rookie’ or an experienced punter. The nordic reliability is obvious in their services. They are very solid overall in the major sports and markets, and usually decent in the lesser markets. Add to this their responsive website (both desktop and mobile version) and their top-class live betting platform, and Unibet is a great bookmaker for a pleasant and also complex betting experience.